Senior Marketing Specialist – REF 301 – 05

Purpose of the Role

Xogito is looking for a dynamic, hands-on Senior Marketing Specialist to own our brand presence and strategy  across organic social, content, and events. This is an execution-heavy role: you’ll be the one writing the copy, editing the reels, running the email sends, and promoting the webinars, not just setting strategy from the sidelines. You’ll help showcase Xogito’s work in AI-powered software, web, and mobile solutions for clients across healthcare, e-commerce, and education, and make sure our presence in the U.S. market (and beyond) is sharp, consistent, and unmistakably ours.

You’ll work closely with our internal team and designers, and you’ll have real ownership over our channels from day one.

Duties and Responsibilities

• Own organic social media end-to-end (LinkedIn, YouTube, Instagram, X) — writing copy, filming and editing short- and long-form video, and building a consistent posting cadence that grows engagement and visibility.
• Run event promotion cycles for Xogito webinars, panels, and community events (e.g., our Tech Week events, Executive Mode webinar series) –  pre-event hype, day-of coverage, and post-event recap content, using Luma for event management and registrant tracking.
• Manage email and CRM workflows using Brevo and HubSpot – campaign sends, list segmentation, and post-event/webinar follow-up sequences.
• Create high-quality content – blog posts, case studies, whitepapers, and social campaigns that highlight Xogito’s technical expertise and client wins.
• Use AI tools across the workflow – copywriting, video editing, and visual design -to move faster without sacrificing quality. 
• Collaborate with designers and internal teams to produce on-brand, visually strong marketing materials.
• Engage directly with clients to understand their industries and tailor marketing efforts to their needs.
• Track performance on organic channels (engagement, reach, follower growth, email open/click rates) and adjust strategy based on what’s working.
• Support paid campaigns when needed –  this role is organic-first, but experience running paid social or search ads is a plus for occasional campaign support.
• Ensure all communications are polished, professional, and delivered in perfect English.

Required Experience & Knowledge

Mandatory:

• Proven, hands-on experience owning organic social media channels — not just strategy oversight. You’ve personally written the copy, edited the video, and posted it.
• Working experience with Brevo (or a comparable ESP), Luma (or comparable event platform), and HubSpot.
• Experience promoting live events or webinars from planning through post-event follow-up.
• Comfortable using AI tools for copywriting, video editing, and content production.
• Must have experience writing skill files to use across workflows
• Strong understanding of the U.S. market and audience preferences.
• Excellent written and verbal English.
• Experience marketing in the B2B services space.

Nice to Have:

• Experience running paid social or search campaigns as a secondary skill (this role is primarily organic).
• Experience marketing technology or software development services.
• Familiarity with B2B marketing in healthcare, e-commerce, or education.
• Background collaborating with designers or videographers on multimedia campaigns.

Skills and Attributes

• Creative thinker who can turn technical work into engaging, human stories.
• Comfortable being the one actually making the content, not just directing others.
• Strong analytical instincts — you know what’s working and can say why.
• Proactive, self-motivated, and quick to pick up new tools and platforms.
• Detail-oriented; everything you ship is polished and on-brand.

Required Education & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent hands-on experience).
• Certifications in digital marketing, social media, or AI-driven marketing tools are a plus.