Purpose of the Role
We are looking for an SEO Analyst, that will be responsible for developing and implementing SEO strategies to improve website ranking and drive traffic to the site. You will also manage and optimize Google Ad campaigns to ensure maximum ROI. The ideal candidate will have experience in both SEO and Google Ads, as well as a solid understanding of digital marketing best practices.
Duties and Responsibilities
- Develop and execute SEO strategies that improve website ranking and increase organic traffic
- Conduct keyword research to identify high-value, relevant keywords that align with business goals
- Optimize website content, including blog posts, product descriptions, and landing pages, to ensure it is search-engine friendly and engaging to users
- Perform technical SEO audits and implement optimizations that improve site speed, crawlability, and indexability
- Monitor search engine algorithm updates and adjust SEO strategies accordingly to maintain and improve website ranking
- Provide regular reports on SEO and Google Ads performance, including organic traffic, keyword ranking, ad performance, and other relevant metrics, to stakeholders
Required Experience & Knowledge
- At least 3 years of experience in SEO, digital marketing, or a related field
- Proficiency in SEO tools such as Google Analytics, Google Search Console, and SEMrush
- Knowledge of SEO best practices and industry trends, including technical SEO, on-page optimization, off-page optimization, and local SEO
Skills and Attributes
- Ability to maintain a professional and calm demeanor in handling complex and demanding scenarios
- Ability to manage multiple tasks concurrently while maintaining attention to detail and commitment to deadlines
- Excellent teamwork skills and communication
Required Education & Qualifications
- Advanced level of both spoken and written English language
- Any relevant certificate would be considered a plus
